Since 2002, when Clif Bar made the strategic decision to source product ingredients from organic farms, the company has achieved impressive growth even in the face of a lingering recession. Today, the company has national retail distribution in all 50 states for approximately 100 product offerings and has achieved international expansion into Canada and England. This combination of product design focus on organics plus the company’s sales growth means Clif Bar now uses 40 million pounds of organic ingredients a year - representing 70+% of total product ingredients.
Clif Bar’s management has moved their company to a leadership position in the adoption of sustainability and social responsibility. That is, the basis for the company’s continued financial success and business growth includes sustainability. Clif Bar now manages operations around achieving measurable results for the following five “aspirations” or "performance expectations:"
Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!