Wake up daily to our latest coverage of business done better, directly in your inbox.


Get your weekly dose of analysis on rising corporate activism.

Select Newsletter

By signing up you agree to our privacy policy. You can opt out anytime.

leonkaye headshot

Volkswagen Investing One Billion Euros in Wind Energy

Words by Leon Kaye

In an attempt to hedge against future rising energy prices, Volkswagen announced last week that it will invest up to one billion Euros (US$1.45 billion) in renewable energy. The announcement follows the company’s decisions earlier this year to invest in other clean energy projects as well as to launch new electric vehicles.

According to the German language edition of the Financial Times, Volkswagen will become a large investor in two offshore windparks in the North Sea. The investment accomplishes two objectives:  to help the car manufacturer meet its renewable energy goals for 2020 as well as give a boost to Germany’s flagging wind power sector.

While Germany has been a leader in solar energy the past decade, wind power has been a different story. Ambitious projects to build wind power farms in the North Sea have suffered from the lack of investors who saw the proposed projects as too risky. Volkswagen had been in talks with wind power developers for several years but had hesitated to commit to the industry. But the moves of other companies, including the American private equity firm Blackstone, helped open the door to increased investment.  Blackstone closed a deal on one wind farm last month. Now WV is set to invest in two wind power farms, including one 60 miles (95 kilometers) north of Bokum (pictured left), an island off of Germany’s northwestern coast.

For Volkswagen, the investment goes beyond scoring a few corporate social responsibility (CSR) points. True, VW has pledged to reduce its carbon dioxide emissions 40 percent by 2020. But energy security is a concern for European countries, and companies, who have been rattled by volatility in the Middle East and North Africa as well as Russia’s shutdown of its gas supplies to Europe two years ago. And with Angela Merkel’s promise to phase out nuclear energy by 2022, the time for energy intensive firms like Volkswagen to find different sources of power is now.

To that end, the two wind energy projects to which Volkswagen has committed promise to provide about 400 megawatts of electricity of full capacity, or 40 percent of the capacity of a nuclear power plant. The upshot is that the quest to find sources of energy to complement what currently fuels most companies’ operations will be a long, painful one on both sides of the pond.


Leon Kaye is a consultant, writer, and editor of GreenGoPost.com and also contributes to The Guardian Sustainable Business; you can follow him on Twitter.  He lives in Silicon Valley.


Photo at the top of the story is of a wind farm in Neuenkirchen, Germany, courtesy Wikicommons.

Leon Kaye headshotLeon Kaye

Leon Kaye has written for 3p since 2010 and become executive editor in 2018. His previous work includes writing for the Guardian as well as other online and print publications. In addition, he's worked in sales executive roles within technology and financial research companies, as well as for a public relations firm, for which he consulted with one of the globe’s leading sustainability initiatives. Currently living in Central California, he’s traveled to 70-plus countries and has lived and worked in South Korea, the United Arab Emirates and Uruguay.

Leon’s an alum of Fresno State, the University of Maryland, Baltimore County and the University of Southern California's Marshall Business School. He enjoys traveling abroad as well as exploring California’s Central Coast and the Sierra Nevadas.

Read more stories by Leon Kaye

More stories from Energy & Environment