International beverage icon Coca-Cola Enterprises recently released their seventh Corporate Responsibility and Sustainability (CRS) report entitled, “How can a drink build a more sustainable tomorrow?” The report details accomplishments, challenges and future goals in their seven CRS areas of focus which include energy and climate change, sustainable packaging and recycling, water stewardship, product portfolio, community, active healthy living, and workplace. The report covers operations implemented by 13,250 employees in Great Britain, France, Monaco, Belgium, Luxembourg, the Netherlands, Norway, Sweden as well as offices in the United States.
So how does the mega soft drink heavyweight, which serves over 170 million consumers, literally respond to the report’s title question? CEO John Brock answers, “We’re learning that the answer is a journey not a destination. We’ll continue to embed CRS into our organization, in everything we do. We’ll follow our plan to meet the goals we’ve set and we’ll work with others to innovate when we don’t know all the answers. In this, our first CRS Report since its launch, we hope to show you how we are already delivering for today and inspiring for tomorrow.”
The report highlights the company’s strides on climate change as follows:
On the social responsibility front, CCE has invested $5.7 million in communities, which help to spur projects like their ‘Real Business Challenge’ a year-long work-related enterprise competition in which 45,000 students participated. To learn more about the report, listen to this interview with CEO John Brock and President Hubert Patricot.
In related news, 3p’s Tina Casey points out that Coca Cola, along with several other major corporations, announced they would be leaving the anti-climate change American Legislative Exchange Council (ALEC).