Wake up daily to our latest coverage of business done better, directly in your inbox.


Get your weekly dose of analysis on rising corporate activism.

Select Newsletter

By signing up you agree to our privacy policy. You can opt out anytime.

Bill Roth headshot

Construction: Increase Profits with Recycling and Reuse Best Practices

Words by Bill Roth
Construction managers' success in recycling and repurposing materials/fixtures can make the difference on whether a construction project comes in on budget in today’s still-depressed construction industry. Two factors are driving this trend. The first is the increasing value real estate buyers and renters place upon green labeled buildings. In California a green labeled home sells for a 9 percent premium. In the commercial building market the increasing numbers of companies focused on operational efficiency has created a strong rental market for USGBC LEED certified buildings. A key feature of LEED certification and other green labeled buildings is the reuse of materials, fixtures and buildings. Construction recycling/reuse best practices The other major driver is a growing market in recycled materials and reusable fixtures. The construction industry uses more materials by weight than any other industry in the United States producing 325 million tons of recoverable construction and demolition materials. Approximately 8,000 lbs of waste are thrown into the landfill during the construction of a 2,000 square foot home. That is a lot of construction dollars that will either be lost to landfill tipping fees or gained by successfully selling this material for recycling or reuse. Six-step plan for making money by recycling and reusing construction material 1. Think first. Demolition by sledgehammer will cost you money. The first step to making money through recycling/reuse is to survey what is in the building and develop an inventory of materials that can be sold to recycling companies or can be reused. Then use the web and your phone to figure out who will pay for what in terms of reusable and recyclable material in the building industry. (See video below for a website that does this work for you!). Also work with the architect on what can be recaptured for reuse in the new construction. This homework before the demolition crew arrives can increase a project’s margins and bid competitiveness. Many companies now target diverting at least 50 percent of their construction landfill waste and best-in-class operations like the St. Croix Habitat for Humanity Eco-Village target 90 percent landfill diversion. 2. Create a lay down area What you plan to sell from the demolition process requires a lay down area just like new materials. And it should be similarly organized with designated areas and containers for the sorting of materials and fixtures. This will make it easier to count and take pictures of materials and fixtures, which will make them easier to sell. If your lay down area is the big mental container supplied by the waste management company, then you might as well go to the ATM and get some cash to throw in there too, since the more stuff you pitch in the dumpster the more of your potential profits go with it to the landfill. 3.Create crew buy-in Managing waste requires the engagement of all of your trades people. If you expect them to handle your demolition materials and fixtures like the dollars they represent, then you have to train them, set performance expectations and motivate them. 4. Measure/report If you don’t measure how your workers are doing on materials capture, then the odds are they won’t do it. Keep track of what is being done. Having a lay down area makes this much easier. Make sure to report the results to your crew. 5. Keep it local The best place to recycle and reuse demolition material is on your job site. This is an increasingly attractive path for cost mitigation and for the potential aesthetics often conveyed through the repurposing of bricks, woods and refurbished fixtures. A market for reusable construction materials/fixtures The best news for construction contractors is that there is now a website where you can sell and buy reusable materials and fixtures called Planet Reuse. The following video interview with Founder Nathan Benjamin taken at the Sustainable Brands 2012 conference profiles best practices for making money through buying or selling reusable construction materials and fixtures: http://youtu.be/roJikm_RmR4 Bill Roth is the Founder of Earth 2017. His book The Secret Green Sauce profiles best practices of businesses making money going green. Visit his YouTube channel Earth2017TV to view more video interviews of business owners and leaders on how they make money using sustainable best practices.
Bill Roth headshotBill Roth

Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!

Read more stories by Bill Roth

More stories from Leadership & Transparency