Greece, perhaps more than any other country in the EU, has been the worst hit in the Euro-zone crisis. However, the Greek Prime Minister has declared that renewable energy investments will prove to be crucial to the country's recovery.
According to Business Green, the country has even touted an investment of €20bn in solar which is part of the government's plan to deliver 100 percent of its energy needs through renewable sources by 2050.
PM Lucas Papademos, who recently spoke at a renewable energy and infrastructure development summit in Athens, said that investment in green energy was a "national priority" to boost economic growth. Project Helios is the Greek government's massive initiative to ramp up solar power production from 206 MW to 2.2. GW by 2020 and up to 10 GW by 2050. The country is aiming to become the EU's largest exporter of green energy.
The government hopes that this plan will attract the investment needed and Greece can then transform itself into an exporter of solar power and help other EU countries to meet their renewable targets. Greece's Energy and Climate Change Minister, George Papakonstantinou, also launched a draft renewable energy plan which will ensure that the country meets EU targets to deliver 80 percent emissions cuts by 2050.
The PM said that: "In the last few years, talk has centered on Greece's fiscal discipline. No other OECD country has reduced its deficit by so much so quickly. But fiscal harmonisation isn't enough for development. The energy sector gives Greece an opportunity to become a hub for the European Union and third countries."
"Helios is a unique opportunity to demonstrate that renewable energy technologies like photovoltaics are becoming competitive in the near future through European cooperation. It could be the showcase project on the way to a truly integrated European market for electricity from renewable sources, while simultaneously helping the Greek economy to recover."
The principle of using solar energy to boost economy is a remarkable proposition. However, with so many countries in the euro zone that are struggling, who will be in a position to buy Greece's solar energy? Also the country already faces stiff competition from countries like Scotland, Spain who have massively invested in renewable energy and are already seeing returns.
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net