Honest Tea was the first company to market bottled tea that is Fair Trade Certified. This week, the company announced that it has chosen to work with Fair Trade USA as its certification partner. The aim of this collaboration is to increase the impact of the organization's work as well as to include more farmers, farm workers, and tea pickers around the world.
According to Honest Tea co-founder and CEO Seth Goldman, “We’ve been a longtime investor in the Fair Trade seal, and the values it represents. We endorse Fair Trade USA’s Fair Trade for All vision, with its commitment to expand the reach and impact of Fair Trade by broadening the kinds of growers who can be certified, while maintaining the rigorous standards for working conditions and community development premiums.”
This means that the partnership has enabled Fair Trade farmers and farm workers to earn over $250,000 in community development premiums to date. Honest Tea specifically has helped in funding education, healthcare, small farmer, and farm worker safety as well as organic certification projects in farming communities across the globe. There are four projects that highlight this commitment in various parts of India and China:
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net