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Interview: Annie Longsworth on Making Sustainability "Irresistible"
What's would it mean to make sustainability "irresistible"? Saatchi & Saatchi S CEO Annie Longsworth says it means to make businesses, shareholders, investors and so on talk about sustainability naturally. At the Sustainable Brands 2012 conference I had a chance to sit down with Annie for a few minutes to talk about what's new at the company as well as to get to the bottom of this "irresistible" idea...
http://www.youtube.com/watch?v=sqFC1V_bdTI
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
