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Interview: Bart Alexander Chief Corporate Responsibility Officer at MolsonCoors

Apr 21, 2012 By Nick Aster

At this week's Fortune Brainstorm Green conference, I had a chance to talk briefly with MolsonCoors Chief Corporate Responsibility Officer, Bart Alexander. Among other things, MolsonCoors has come up with an interesting employee engagement platform called the "beer print". It's a simple metaphor based on the fact that when you place a beer on a table it inevitably leaves a ring - or "print". The implication is that one ought to be conscious of exactly what impact one's actions leave upon the world and that such consiousness should be extended to the corporate culture. http://www.youtube.com/watch?v=yAwYa-9lyiw Take a look at the internal "beer print" messaging below: http://www.youtube.com/watch?v=REz1a1jcPYU

Nick Aster

Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.