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By Lorna Li
If you want to discover what corporate responsibility really looks like, interview 100 of the top CEOs in the world and ask them what they’re doing about our planet’s social and environmental problems. That’s what Nikki Pava did as a marketing and communications professional for many years, working with corporations in Bangkok, Berlin, and Dubai. What she found was that most CEOs were not thinking about their corporate social responsibility at all. Discouraged by this lack of interest in our world’s most important issues, Nikki decided to become the solution, by bridging sustainability and the corporate world. She co-founded EcoTuesday the premier green business networking organization, and launched Alegria Partners, her own sustainability consulting firm.
Why early stage green entrepreneurs must network to succeed
Nikki knows the challenges of starting a new business and is extremely familiar with how much work it entails. Whether you are thinking of launching a green home business, a brick and mortar store, consulting firm, or clean tech startup, as an entrepreneur, you need to get savvy about networking both online and off. Drawing on her corporate and personal experience in the business world, Nikki shares 3 reasons why networking is essential for entrepreneurs seeking to take their sustainable business to the next level:
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Lorna Li is the Founder and Editor in Chief of Green Marketing TV. She is the host of the Entrepreneurs for a Change Podcast and the Green Business Entrepreneurs Success Summit. Lorna specializes in Social Media SEO, the art of using social media to increase web visibility and search engine rankings. She works with socially responsible business owners as an Internet Marketing Business Coach.
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