A new software company called Melon has hitched its wagon to the growing energy conservation market, and it provides a nifty demonstration of the interplay between new federal initiatives and new opportunities for entrepreneurs. Melon launched earlier this year in concert with the Department of Energy's Green Button program, which is designed to provide building owners and tenants with easy access to data about their energy consumption in a standardized format.
It's become commonplace among certain circles to position "the government" as an alien creature that has come to Earth on a mission to destroy a unique subspecies of human beings called "job creators." Melon's relationship with Green Button goes to show that there's a bit of a difference (okay, so a yawning chasm) between simplistic labels and the real world of economic growth and job creation in a modern democratic society.
When Green Button started up last winter, the Department of Energy made it clear that creating new green jobs was a critical part of the agenda. DOE anticipated that the standardized format would motivate innovators to start new companies like Melon and develop new tools, including mobile apps, that enable energy consumers to take full advantage of all the new information at their disposal.
In support of this new and growing industry, DOE launched the Apps for Energy challenge that includes "App of the Week" publicity as well as prizes.
With that information in hand, managers can compare their energy use with similar buildings, spot areas in which a change in practices could gain improvements in energy conservation, and focus investment on the most cost-effective solutions.
DOE cites Melon founder Craig Isakow, whose track record in the building industry gave him first-hand experience in the burdens of developing a building energy profile from scratch. By creating a standard format, Green Button takes care of all the grunt work. Isakow took the ball and ran with it, crediting motivation from the Apps for Energy competition for the fact that Melon's Energy Star benchmark app was “conceived, created, and delivered in five weeks."
Datapalooza also featured the launch of new open source data services and applications at Energy.Data.Gov along with a new "Vehicle Data Challenge" designed to motivate innovators to develop new information-based technologies for increasing fuel efficiency while encouraging drivers to focus on road safety.
Meanwhile, Green Button partner utilities and software companies kicked off a program called “Green Button Connect My Data,” which will enable consumers in California and mid-Atlantic states to share their energy data online (securely, of course) with energy service companies and other third parties.
Image: Courtesy of Melon.
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Tina writes frequently for TriplePundit and other websites, with a focus on military, government and corporate sustainability, clean tech research and emerging energy technologies. She is a former Deputy Director of Public Affairs of the New York City Department of Environmental Protection, and author of books and articles on recycling and other conservation themes. She is currently Deputy Director of Public Information for the County of Union, New Jersey. Views expressed here are her own and do not necessarily reflect agency policy.