A couple of months ago, I wrote about Rubies in the Rubble - a London start-up that works towards tackling food waste. Now a similar initiative is taking place in the Bay Area. Grist reports that most farmers resort of plowing surplus food back into the ground because they don't have many options to sell the leftovers after harvest.
However Larry Bain, owner of grass-fed beef hot dog company Let's be Frank saw an opportunity in this waste. He teamed up with several Bay Area businesses including Bi-Rite Market to figure out what to do with this high quality food that was just being turned into compost. With the launch of The Gleaning Project, Bain aims to buy this excess produce from farmers at a reduced price and then he is going to make the effort to preserve it.
Farmers plow back almost 50 percent of what they grow when markets seem unfavorable to harvest, pack, and ship produce. From a farming point of view, losses increase only at this processing stage when fresh produce has to be harvested, washed, sorted, packaged, and distributed.
Bain worked with Andy Griffin, owner of California based Mariquita Farms on a pilot project involving green garlic which is less perishable than many others. One of the Gleaning Project’s first experiments was green garlic, a crop that’s less perishable than most, making it the perfect crop. Bain bought 280 pounds of green garlic from Griffin and sent the bulk of it to a commercial kitchen which turned it into 260 jars of pesto. A smaller portion was turned into pickled. Now both products are being sold at the Bi-Rite market.
If Bain had no stepped in, the crop would have just ended up fertilizing the fields. Through this initiative, an additional revenue stream has been put in motion both for Bain and Griffin. Now they are looking forward to turning apricots into jam and deciding what to do with the tomato crop in August.
The project is a tightly-timed danced that highlights, "the interconnectedness and unpredictability of a local food system. Griffin may have only a few days to contact Bi-Rite and alert them of a surplus, and within that time, Bain needs to find a commercial kitchen that can handle the pickling and/or preserving", according to Grist writer Deena Shanker.
Image Credit: Palosirkka, Wikimedia Commons
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net