Global campaigning organization, Greenpeace has welcomed this news. According to Casson Trenor, Senior Markets Campaigner, "Safeway has just galvanized its hold on pole position within the U.S. retail industry in regard to sustainable seafood. Safeway's canned Skipjack tuna specifications are progressive, comprehensive, and visionary. They address the dangers of fish-aggregating devices. Greenpeace applauds Safeway for stepping up to the plate and making this powerful and public commitment and looks forward to the company's forthcoming albacore tuna policy."Over the next year, a detailed sourcing plan will be put in place with Safeway working with suppliers who will meet their specifications. Their tuna supplies will also be verified by partners who can vouch for their supply chain transparency. The supermarket chain will work with the fishing industry, governments, Regional Fisheries Management Organizations, NGOs, and scientists to improve its supply chain and help with the management of sustainable fisheries. Safeway has prided itself for being an industry leader in environmental sustainability and ethical business. They have a CSR policy that focuses on their product sourcing, community as well as the planet. The retailer also ranked number one on Greenpeace's scorecard of the Top 20 grocery retailers on the sustainability of their seafood in 2011. With so many accolades already, it is only natural they should start focusing on one of the widely consumed ocean species that is also severely threatened.
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net