Simon Griffiths, co-founder of an Australian/American company that markets eco-friendly toilet paper, has come up with a totally unique and brilliant publicity campaign to help jump start the company’s first production run. Who Gives a Crap needs $100,000 and hopes to attract pre-orders from contributors who, they hope, will be persuaded by the fact that 50 percent of all profits will go towards constructing toilet facilities in developing countries. Poor sanitation, which is a fact of life for over 2 billion people, is responsible for the deaths of thousands of children every day from waterborne illnesses.
I guess you could say they’ve found a way to combine an issue with a tissue.
In order to call attention to this dire need, and to his company, Griffiths staged a sit down strike, on a toilet, that he refused to get up from until they raised the first $50,000. The campaign won the support of Indiegogo and Social Capital Markets (SOCAP) who got behind them to provide the online platform for the campaign.
Simon sat down on the morning of July 10th and remained seated until the $50k milestone was reached some 50 hours later. Throughout the campaign, live video of Simon sitting was available online, in case anyone wanted to make sure he wasn’t cheating.
They are still taking pre-orders and they say that if they reach $100k, they will be able to:
Who Gives a Crap, which consists of Griffiths, and his two partners Jehan Ratnatunga, and Danny Alexander, won several business plan awards and international fellowships which allowed them to perfect the product, develop logistics and create a viable business model. Now, they claim, they are “ready to roll.”
The product was developed with a manufacturer of recycled toilet paper with thirty years of experience. The result is a TP that is 100 percent recycled, without chlorine or other additives, and is formulated to be soft and strong at a price that is competitive with the added benefit of saving lives in the developing world.
To paraphrase Simon, why not have every time you go to the bathroom be a feel-good experience?
RP Siegel, PE, is an inventor, consultant and author. He co-wrote the eco-thriller Vapor Trails, the first in a series covering the human side of various sustainability issues including energy, food, and water in an exciting and entertaining format. Now available on Kindle.
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RP Siegel (1952-2021), was an author and inventor who shined a powerful light on numerous environmental and technological topics. His work appeared in TriplePundit, GreenBiz, Justmeans, CSRWire, Sustainable Brands, Grist, Strategy+Business, Mechanical Engineering, Design News, PolicyInnovations, Social Earth, Environmental Science, 3BL Media, ThomasNet, Huffington Post, Eniday, and engineering.com among others . He was the co-author, with Roger Saillant, of Vapor Trails, an adventure novel that shows climate change from a human perspective. RP was a professional engineer - a prolific inventor with 53 patents and President of Rain Mountain LLC a an independent product development group. RP was the winner of the 2015 Abu Dhabi Sustainability Week blogging competition. RP passed away on September 30, 2021. We here at TriplePundit will always be grateful for his insight, wit and hard work.