Perhaps the most unexpected consequence of the moon flights was a transformation of attitudes towards Earth itself. Space was indeed beautiful, but it was beauty of a severe, geometrical sort. Planets and stars swept through the cosmos in obedience to Isaac Newton’s mathematical clockwork, a spectacle more likely to inspire awe than love. Earth was a magnificent contrast, a jewel hung in utter darkness, an exuberant riot of chaos and life in a haunting, abyssal emptiness. The sight had a profound effect on the astronauts, and photos of the whole Earth, which had never been seen before, nourished the nascent green movement.Even before this, the Apollo 8 mission produced the first picture of the Earth from the space. This iconic photo of the earth rising from above the lunar landscape has since been named Earthrise and is one of the most iconic photos. In Life’s 100 Photographs that Changed the World, wilderness photographer Galen Rowell called it “the most influential environmental photograph ever taken.” Up until then, the Earth didn't have an image of delicacy. However, seeing the Earth as a lonely planet in the vast darkness of the universe triggered something in those men and women who have ventured past her safe boundaries. This sentiment has been translated with great efficacy to the many millions on the ground. Just as Carl Sagan evoked the beauty and fragility of the Earth, so too has every extra terrestrial exploration. It collectively has pounded home the fact that, in all our wonderings and wanderings, there is only one planet that supports life as we know it. Every business, every war, every political regime, every idea, every thought, has all found its home here on Earth. Just as Man's ingenuity managed to send a team to the moon so many decades so, so too will it be able to conquer the socio-economic quagmire we now face.
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net