Tom's of Maine has partnered with TerraCycle to launch a recycling initiative to give a second life to product packaging with the launch of the Tom's of Maine Natural Care Brigade. Tom's of Maine is a leader in natural oral and personal care products and TerraCycle is a recycling and upcycling pioneer.
The free collection program enables consumers to keep packaging from Tom's of Maine products and other brands out of landfills. To celebrate the launch, the company has announced the TOM's Less in Landfills Sweepstakes, through which Brigade participants can earn $1,000 for the non-profit or school of their choice.
According to PR Newswire, "the Brigade accepts toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand. For each piece of packaging collected and sent in, the collector earns points that can be put toward charity gifts or converted to cash and paid to any school or non-profit organization. Any individual, family, group or school can join for free at TerraCycle.com and all shipping costs are pre-paid."
TOM's has a very stringent waste reduction policy in communities all across the country. They are even conscious about the design aspect of their products - for example, their deodorant sticks are made of a single plastic that can be recycled from canister to cap, a first of its kind in the industry. In addition to this, all their product boxes are made of recycled/recyclable paperboard.
"At Tom's of Maine one of our core values is to make packaging as recyclable as possible. We do this directly with our own packaging innovation and standards, but we also invest in partnerships like TerraCycle to help eliminate packaging waste," said Susan Dewhirst, goodness programs manager at Tom's of Maine. "Our partnership with TerraCycle helps us connect with others who care passionately about taking care of the planet."
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net