Aviva develops new way to measure carbon offsetting

Insurance giant Aviva has partnered with  ClimateCare to develop a new way to measure and report the full impact of offsetting carbon emissions.

For the first time, Aviva has been able to robustly measure and report on the additional benefits its carbon offset programmes have had on local communities using the LBG Framework - a peer reviewed methodology which quantifies and measures corporate community investment, developed with ClimateCare.

The new methodology shows that in the last two years Aviva’s carbon offset programme has positively impacted the lives of more than 200,000 people through two projects - LifeStraw Carbon for Water in Kenya and Envirofit Efficient Stoves in India.

Zelda Bentham, head of environment and climate change at Aviva, said:  “Using this methodology we can demonstrate the full value of offsetting our carbon emissions. In the last two years we’ve offset 126,555 tonnes of carbon emissions through two environmental projects, and that’s directly led to improvements in the lives of more than 200,000 people. It’s what our customers and investors expect so it’s really important we can credibly show this.”

Since it was founded in 1997, ClimateCare has become a world leader in dual impact ‘Climate and Development’ projects, which both reduce emissions and deliver measurable improvements for local communities and the environment.

Picture credit: Kate Holt