Capital One in the good books with latest literacy programme

American bank Capital One is ramping up its Book by Book programme with a new Facebook campaign.

Up until 25 November,  the bank will donate a book for every new Like on its Investing for Good Facebook Page.

In addition, book lovers across the US can enter for a chance to win a custom children’s home library or reading nook in their own home created by designer and television host Taniya Nayak.

“Early reading and language skills are fundamental building blocks for learning and success. Developing a lifelong love of reading fuels the imagination and can open doors to a world of possibilities for children,” said Ken Kido, executive vp, Local Distribution, Capital One Bank. “It all starts with that first great book. That’s why we’re working with The Heart of American Foundation and Communities In Schools to get books in the hands of children, with the goal of helping set more children on a path to future success.”

Capital One and The Heart of America Foundation have worked together since 2001 to help foster reading in students across the US and, so far, have put 1.3 million books (valued at over $10.5m) into the hands of more than 564,000 children through 64 READesign Library Makeover and Reading Corner projects and hundreds of literacy related events.

The Book by Book grand prize custom children’s home library, valued at over $17,000, includes 150 age-appropriate books to stock the shelves in the winner’s new space. In addition to the grand prize, entrants have a chance to win one of four weekly Library-in-a-Box prize packages. The packages include two boxes of books: one for the winner to keep for a young reader in his or her life and another box to give away to a local school or youth organization in their community.

 

Image credit: Unsplash/Susan Q. Yin