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French jewellery house Chopard has joined Eco-Age creative director and founder of the Green Carpet Challenge (GCC), Livia Firth, to launch ’The Journey’, its commitment to sustainable luxury, with the presentation of its first Green Carpet Collection.
The diamond bracelet and earrings were hand-crafted in Chopard’s 'High Jewellery' workshops. For the first time, the pieces have been set in sustainably sourced Fairmined gold from artisanal community mines in South America, supported by the Alliance for Responsible Mining (ARM) – a Colombia based charity and developer of the Fairmined standard - and use diamonds from mines certified to the high standards of the Responsible Jewellery Council (RJC), sourced from IGC Group.
Caroline Scheufele, co-president and artistic director of Chopard said: “As a century old, family-run business, we are very aware of our responsibilities as we strive to create sustainable luxury. It is not easy, but it is right and The Journey is the start of a very exciting new multi-year programme that will ensure we are working towards our goal of sustainable jewellery. One of the first steps is our partnership with ARM, which will support the families and communities of the artisanal miners in South America.”
The High Jewellery Green Carpet Collection bracelet and earrings by Chopard are the first pieces of jewellery to be awarded the GCC Brand Mark.
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