Coca-Cola makes pledge to stop advertising to under 12s

While the US drinks giant ended advertising to under 12s in the UK as far back as 2009, Coca-Cola is now making it a global initiative as part of its anti-obesity drive. The move comes amid a raft of pledges made to address consumer concerns that its sugary carbonated drinks are helping to fuel the global obesity problem.

“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe. It is a global societal problem which will take all of us working together and doing our part,” said Muhtar Kent, chairman and ceo of The Coca-Cola Company. “We are committed to being part of the solution, working closely with partners from business, government and civil society. Our announcement is another step forward on our journey, as we take action with scale and reach across every country and continent where we operate.”

The drinks giant has also pledged to offer low- or no- calorie beverage options in every market in which it operates (200 in all); it will provide transparent nutrition information, featuring calories on the front of all of its packages and also “help get people moving by supporting physical activity programmes”.

Coca-Cola has committed to publicly and actively measure the scale and reach of its efforts on www.comingtogether.com. The digital platform provides further details about the company’s global commitments and invites consumers to learn more about what the company is doing, track its progress, post feedback and exchange ideas on how it can collectively promote choice, energy balance and movement.

The Coca-Cola Company is the world’s largest beverage company, boasting more than 500 sparkling and still brands, including Diet Coke, Coke Zero, Fanta, Sprite, vitaminwater, Powerade and Minute Maid.