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KFC South Africa has given up its famous Colonel Sanders logo and replaced it with the faces of children to mark World Hunger Relief month.
The faces represent the children that benefit from the fast food chain's Corporate Social Responsibility Initiative called Add Hope.
The move reinforces the brand's long-term commitment to child hunger relief in South Africa. Until 9 November, customers will see the children's faces at 114 KFC stores, one in each major city across the country.
More than 12m South Africans go hungry every day, according to the fast food chain, which accounts for a fifth of the popuation. Through the Add Hope initiative, KFC partners with over 90 beneficiaries across the country, including early childhood development organisations, children’s homes and school feeding programmes.
The Add Hope initiative which runs all year round, lets customers purchase a menu item, “Add Hope”, for just R2 and have it added to their order. KFC franchisees also contribute a percentage of their marketing funds.
Since its launch in 2009, Add Hope has raised over R183m (£11m) towards feeding hungry children
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