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More consumers than ever are looking for environmentally-friendly logos on packaging finds a new global report by packaging giant Tetra Pak. The survey reveals that it’s a top concern for 37% of consumers and that consumers in emerging markets are most engaged with the issue.
The report, the company’s 5th bi-annual environment survey, also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders. It also registers a significant rise in the attitude towards renewable materials, driven by the recent development of new technologies. They rank the use of bio-based materials as one of the most important environmental trends shaping the future of beverage packaging.
Today, 54% of consumers trust environmental labels, compared with 37% in 2011. One in five consumers in the survey recognise the Forest Stewardship Council logo, with most able to associate it with sustainable forestry.
“The findings of this year’s report reinforce the importance of putting environment at the heart of our strategic agenda,” says Dennis Jönsson, Tetra Pak president and ceo. “We have set firm commitments to reduce our environmental footprint across the value chain, to develop sustainable products and to increase recycling rates; and we are making good progress towards the goals that we have set for ourselves in each of these important areas.”
Read the full story in the October issue of Ethical Performance.
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