General Mills makes strides in sustainable sourcing

American food company General Mills is continuing to make strides in sustainable sourcing with a new $1.1m programme aimed at helping smallholder artichoke farmers in Peru.

The Betty Crocker brand owner has partnered with supplier AgroMantaro in a four-year commitment aimed at helping the farmers increase their yields and improve profitability. The programme will provide training on crop management and post-harvest practices as well as offering microloans to purchase artichoke shoots and seeds.
Peru’s central region was previously known for cultivating crops such as potatoes and grains, which have lower income potential. General Mills says that depending on how much land farmers devote to artichokes, families can increase their income by an average of 36% annually.

General Mills and its Foundation are also partnering with global humanitarian organization CARE on this program.
Part of the General Mills-AgroMantaro commitment is to help Peruvian farmers obtain microcredits to purchase new seeds or plants. Historically, Andes farmers have not had reliable funds or enough savings to secure future plantings. This new program centers on the farmer – providing them with technical assistance, knowledge sharing and financial support for seeds and plants.

“By focusing on the farmers, we created a rich business model that fosters world-class value throughout the entire supply chain - for the farmers, our company, our clients and the end consumers,” said Augusto Fernandini, general manager and partner at AgroMantaro. “Our aim is to create a positive blend with farmers sharing their local experience and our company sharing insights on how to build a sustainable and profitable farming business.”
General Mills has a century-long history of working with farmers around the world to promote sustainable agriculture.

From China to Mexico, General Mills has advanced several programs directly benefiting smallholder farmers. Most recently, General Mills, the General Mills Foundation and Häagen-Dazs launched a program in Madagascar to foster greater economic vitality for smallholder vanilla farmers to ensure the availability of high quality vanilla for future generations.

“This artichoke project in Peru is a great example of organizations with strong global networks coming together with a common goal to improve both sustainability and quality of life,” said Jerry Lynch, vice president and chief sustainability officer at General Mills. “Business is better and stronger if the farmers and vendors who supply us are strengthened at the same time. Although it’s just one example, we must continue to be a responsible corporate steward and use our resources to help improve the lives and communities of smallholder farmers in developing countries.”