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American food company General Mills is continuing to make strides in sustainable sourcing with a new $1.1m programme aimed at helping smallholder artichoke farmers in Peru.
The Green Giant brand owner has partnered with supplier AgroMantaro in a four-year commitment aimed at helping the farmers increase their yields and improve profitability. The programme will provide training on crop management and post-harvest practices as well as offering microloans to purchase artichoke shoots and seeds.
Peru’s central region was previously known for cultivating crops such as potatoes and grains, which have lower income potential. General Mills says that depending on how much land farmers devote to artichokes, families can increase their income by an average of 36% annually.
General Mills and its Foundation are also partnering with global humanitarian organisation CARE on the programme.
See the full story in the October issue of Ethical Performance.
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