Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars and trucks that deliver lower tail pipe emissions are selling at a record pace. In June 2013, Ford achieved a year-over-year 13 percent sales increase. That is Ford’s best sales performance since 2006. How hot is Ford? They have captured the number one position on the BrandIndex with more buzz than Amazon, YouTube or last years’s champ, Subway!
Ford’s success is mirrored across the auto industry. Americans this year are projected to buy 16 million new vehicles. That sales level has not been achieved since the 2008 Great Recession. Much of the industry’s sales success is the result of strong consumer interest in fuel efficient small cars, compact SUVs and hybrid cars. The result is that the U.S. is successfully reducing its gasoline consumption by 8.6 million gallons per day! That is money saved and emissions reduced.
Ford took a gamble in placing hybrid technology across much of its product line rather than designing a distinctive product like Toyota’s Prius. Ford now offers hybrid technology in their Fiesta, Focus, Fusion and C-Max vehicles. The gamble has paid off with examples like the Ford Fusion Hybrid having almost quadrupled last year’s sales levels and the newly launched Lincoln MKZ hybrid achieving 70 percent sales growth over last year’s volume.
Bill Roth is an economist and the Founder of Earth 2017. He coaches business owners and leaders on proven best practices in pricing, marketing and operations that make money and create a positive difference. His book, The Secret Green Sauce, profiles business case studies of pioneering best practices that are proven to win customers and grow product revenues. Follow him on Twitter: @earth2017
Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!
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