TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.
My introduction to sustainability evolved out of a passion for urban planning. Specifically, I saw the revitalization of cities and the reinvigoration of urban life as having deep positive impacts: Resource efficiency, transportation efficiency, cultural enrichment, a diversified economy, the list goes on and on.
Some companies have begun to understand that life in suburban office parks may have certain short term efficiencies, but ultimately can be banal. Most importantly they tend to lock employees into a car-dependent lifestyle that removes them from any sort of urban fabric. Their money will tend to be spent at freeway-side chain stores rather than in a more diverse urban environment and all the economic multipliers that go along with it.
Fortunately, some companies have thought twice about this situation and have begin re-urbanizing their offices: Twitter in San Francisco, Manpower in Milwaukee, and, I was excited to learn, Panasonic in Newark.
I'll spare you my ramble, and let CEO Joe Taylor explain the rest...
Higher quality version coming soon!
Nick Aster is the founder of TriplePundit.
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. It was acquired in 2017 by 3BLMedia, the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.