Lego to build on environmental ambitions

Lego is augmenting the building blocks of its carbon emissions reduction programme with a new WWF partnership.

The Danish toy manufacturer has pledged to improve performance on a range of environmental priorities – including a greater focus on collaboration with suppliers to reduce total carbon emissions and becoming a WWF Climate Saver?.

Gitte Seeberg, ceo of WWF Denmark commented: “With the support of WWF, Climate Saver member companies have cut their CO² emissions by more than 100 million tonnes since 1999. This is about twice the current yearly CO² emissions of Denmark. Therefore, changes in corporate practice are essential if there is to be real progress for the climate. And in WWF we are very happy that a major player like the Lego Group is now also a Climate Saver.” ??
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The Lego Group has also pledged to explore how it can best innovate its products to be more sustainable and has committed that by the end of 2016, the energy used to manufacture one tonne of Lego elements must be reduced by a minimum of 10% (compared to 2012).? It is also looking to produce more renewable energy than it uses in its facilities, i.e. to be 100%+ renewable by 2016.??

Commenting on the new partnership, Lego Group’s ceo, Jørgen Vig Knudstorp, said: “We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet. Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF’s overall vision of 100% renewable energy by 2050 and already now they have played a part in the targets we have set – and how we can achieve them.” ??