L’Oréal’s looking good with latest sustainability commitment

French beauty giant L’Oréal is sitting pretty with its rebranded sustainability commitment, Sharing Beauty With All, which maintains the company will ensure 100% of its products will have an environmental or social benefit by 2020.

The emphasis will be on reducing a product’s environmental footprint, the use of renewable materials and using packaging with an improved environmental profile.

Jean-Paul Agon, chairman and ceo, said: “L’Oréal has a strong legacy in sustainability and a thorough ambition for the future. We are proud to announce “Sharing Beauty With All”, our sustainability commitment for 2020. We believe consumers are at the heart of our sustainability drive and we want to reach the next billion consumers while making a positive impact on the world. By accelerating sustainable innovation within our business, and harnessing the power of our brands to inform consumers, we will raise awareness about sustainability and encourage consumers to make more sustainable choices.”

The new commitments are result of two years of exchange with various stakeholders throughout the world. L’Oréal will report regularly on its progress against each goal with the help of a panel of independent assessors, chaired by José Maria Figueres, an authority in the world of sustainability.

Sharing Beauty With All focuses on four main areas: sustainable production (including reducing CO2 emissions, waste and water consumption by 60% as well sending zero waste to landfill); ‘sustainable living’ whereby the company will use a product assessment tool to evaluate the environmental and social profile of 100% of new products as well as consult a consumer sustainability panel; ‘sustainable development’ which includes providing health cover for all employees and one training session per year and Communities through ‘solidarity sourcing’ and ‘inclusive distribution’. L’Oréal says it is engaging its suppliers in the initiative too.