P&G ramps up partnership with Habitat for Humanity

American FMCG titan Procter & Gamble (P&G) is partnering with Habitat for Humanity to fund the construction, repair, and cleaning of homes in 12 countries around the world.

The commitment represents Habitat’s highest level of global volunteer engagement in a single year, with nearly 3,000 P&G employees volunteering alongside Habitat partner families in countries including the US, Singapore, Malaysia, South Africa, Poland and Costa Rica.

In the Philippines, for example, five homes are being built and families provided with critical training on financial literacy, sanitation and hygiene while in the US, P&G will provide a gift basket of family and home care products to all new Habitat families – an estimated 6,000. Baskets include products like Charmin (toilet roll), Dawn (washing up liquid) and Tide (washing detergent).

“For the past 175 years, P&G employees have innovated to create brands that help people do the things that make their house feel more like a home. Today, we’re excited to provide both the financial support and the skills of our employees to our partnership with Habitat for Humanity, helping bring the comforts of home to families around the world,” commented Brian Sasson, global manager of social investments at P&G.