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Tetra Pak, the food processing and packaging giant, has launched a global marketing campaign to shed more light on renewable materials and the role they can play in helping to protect the planet. The ‘Pack that Grows Back’ campaign highlights why renewable materials are an important part of the environmental agenda and offers insight to the importance of responsible resource management.
Reaching consumers at multiple touch points, including an original animation, Facebook contest, website and on-pack advertising with customers, The Pack that Grows Back is scheduled to roll out in markets around the world this year, kicking off this month in France, Spain and Italy.
“The responsible management of our forests both protects them and offers consumers and industry a virtual limitless supply of wood and paperboard to meet rising demand for packaging,” said Tetra Pak ceo Dennis Jönsson.
Currently an average of 70% of the packaging material in 173bn Tetra Pak carton packages produced by beverage makers are made from renewable sources.
Further information: http://www.packgrowsback.com
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