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Video Interview: Dan Sheehy, WattzOn
TriplePundit attended the Sustainable Brands 2013 conference earlier this month. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.
WattzOn is an energy management platform for consumers to get a handle on their energy consumption and make easy changes to reduce it. The product works according to the old MBA adage - what gets measured gets managed. According to Dan Sheehy, WattzOn's Executive VP, the results can be hundreds of dollars in savings and very significant reductions in energy waste.
What's even more interesting are the results of a survey the company just completed which shows a strong desire by workers in the United States to see their employers take more steps to embrace sustainability. Additionally, the survey suggests that employers can benefit from implementing environmental programs in the workplace and by providing programs for employees to use for their households. The implications are obvious for WattzOn who makes it easy for companies to build WattzOn directly into their employee engagement strategy.
All of this is interestingly in tune with our recent coverage showing a strong correlation between CSR and both brand value and stock price. Learn more in my quick video interview with Dan Sheehy after the jump...
http://www.youtube.com/watch?v=7Aa_tkSiaVE
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
