Wake up daily to our latest coverage of business done better, directly in your inbox.
Get your weekly dose of analysis on rising corporate activism.
The best of solutions journalism in the sustainability space, published monthly.
Select Newsletter
By signing up you agree to our privacy policy. You can opt out anytime.
Video Interview: Erol Odabasi, Johnson & Johnson Medical Devices
TriplePundit attended the Sustainable Brands 2013 conference earlier this month. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.
Erol Odabasi is Director of Sustainability at Johnson & Johnson's Medical Devices and Diagnostics division. In our last video from this year's Sustainable Brands conference, I had a minute to talk to Erol about a valuation model he helped develop to make a business case for sustainability. Specifically, his research has shown that the majority of customers and many suppliers consider sustainability to be a differentiating factor in purchasing decisions. The challenge, therefore, was to assign some range of "worth" to sustainability initiatives so that they can be prioritized. Ultimately, J&J is looking at sustainability as an effective revenue driver.
Learn how it's done in this short video...
http://www.youtube.com/watch?v=-Flbb3MEG1s
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
