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Video Interview: James Gibson, Air New Zealand
TriplePundit attended the Sustainable Brands 2013 conference earlier this month. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.
Air New Zealand has been a sustainable leader in aviation for some time, particularly as it pertains to trying out biofuels. But another, possibly more impressive impact has been made by the company's efforts to restore ecosystems and national parks in their home country. Why would an airline invest in biodiversity and conservation? Aside from being a nice thing to do, it makes a lot of sense when eco-tourism is a major piece of your business.
At Sustainable Brands 2013, I had a chance to talk to James Gibson who is in charge of partnerships at Air New Zealand. By partnering with the NZ department of conservation, the airline has raised considerable funds to help restore native habitats and re-establish native species. The result, over the past year, is four fully funded projects in high profile locations.
Learn more in my quick video interview.
http://www.youtube.com/watch?v=nRCuHpi6Veg
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
