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Video Interview: One Percent for the Planet
TriplePundit attended the Sustainable Brands 2013 conference earlier this month. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.
1% for the Planet is an alliance of more than 1,200 businesses who have agreed to donate 1% of their sales to more than 3,000 different environmental causes - a total of close to $100 million since the alliance launched about 10 years ago. Food, water, conservation and education are among the most popular causes, though the exact destination of funding is entirely up to the companies in question. The result is a tremendous financial help to many organizations, as well as a boon to companies whose customers are looking to spend their money in a conscious manner.
Although $100 million is nothing to sneeze at, my conversation with Terry Kellogg and Melody Badgett (see video below) shows it's still not nearly enough to meet the many needs of sustainability-minded causes. The good news is that people (and their wallets) respond well to brands that demonstrate an alignment with causes and 1% claims improvements to both sales and loyalty result when companies join the alliance.
Learn more in my short video interview below...
http://www.youtube.com/watch?v=NqMB9BH1FYE
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
