Recently, some of the top business journalists in the U.S. went on record asserting that climate change denial is a form of political posturing that is not worthy of discussion in serious reporting on economic issues. If that doesn't lay the whole climate change denial thing to rest, then hopefully this will: The Weather Company has just endorsed the BICEP (Business for Innovative Climate and Energy Policy) Climate Declaration, which acknowledges the scientific consensus on climate change.
As the owner of The Weather Channel and related weather media platforms, The Weather Company already reaches a broad audience with reality-based information, so it's in a good position to help bridge the political divide...or is it?
Climate change poses an especially great communications challenge, because the hard evidence accumulates over long periods of time and cannot be seen with the naked eye, except in abstract form of a chart or graph.
In that regard, The Weather Company could help build these individual experiences into a tipping point. To see why, let's go back a few months ago, when artist and researcher Nickolay Lamm used data from the non-profit organization Climate Central to create a series of arresting before-and-after images of East Coast landmarks affected by sea level rise. He had this to say about the project, which he called "Sea Level Rise in Real Life:"
I’m surprised at the amount of people calling this a 'liberal agenda.' When I was making these illustrations, I based them off sea level rise maps from Climate Central, not someone’s wild imagination.Now Lamm has added a West Coast version to the project, and The Weather Company has picked up on it. In a July 12 article on weather.com, The Weather Channel posted Lamm's West Coast images and video along with links to the East Coast version and to Climate Central.
The article also referenced NOAA and National Geographic, so consider that through The Weather Company, reality-based information from Climate Central is now associated with some of the most trusted (and non-political) names in science information, all wrapped around a series of truly stunning, graphic images of what some of the most familiar icons in the U.S. landscape would look like under water.
Joining The Weather Company in this most recent round of new Climate Declaration endorsements are Akamai Technologies, AMD, Dignity Health, K2 Sports, Participant Media, the Saunders Hotel Group.
[Image (cropped screenshot): The Weather Channel by psd]
Tina writes frequently for TriplePundit and other websites, with a focus on military, government and corporate sustainability, clean tech research and emerging energy technologies. She is a former Deputy Director of Public Affairs of the New York City Department of Environmental Protection, and author of books and articles on recycling and other conservation themes. She is currently Deputy Director of Public Information for the County of Union, New Jersey. Views expressed here are her own and do not necessarily reflect agency policy.