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With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.
According to a study conducted in 2012 by leadership strategist Erica Dhawan, 75 percent of the global workforce will be made up of millennials by 2025. We all know millennials love their smartphones and are more likely to shun car-centric suburban life in favor of big cities -- but those aren't the only things that make this generation tick.
If employers are looking to attract and retain top talent, they'd be wise to learn these five things about millennials.
As Susan Hunt Stevens, founder and CEO of WeSpire, told TriplePundit in a recent interview: “People are realizing that these are not ‘nice-to-have’ programs. They drive the bottom line and the top line of business.”
“Employees see sustainability as social,” the report’s authors write. In fact, 65 percent of respondents said they want to learn more about what their co-workers are doing. This finding persists throughout nearly all age groups — from millennials to Baby Boomers — but is much stronger in the millennial generation, as high as 75 percent.
Adam “Smiley” Poswolsky, author of "The Quarter-Life Breakthrough," agreed. “This is a generation that wants to align interest with purpose,” said Poswolsky, who noted that it’s also “a generation that thinks deeply” about what they want out of life.
So, if you're trying to land top talent, you better be ready with a pitch about how your company benefits not only employees -- but also your community and the planet. As Poswolsky put it, “they are going to work harder for you,” if they are happy.
Image credit: Flickr/thetaxhaven
Based in Philadelphia, Mary Mazzoni is a senior editor at TriplePundit. She is also a freelance journalist who frequently writes about sustainability, corporate social responsibility and clean tech. Her work has appeared in the Philadelphia Daily News, the Huffington Post, Sustainable Brands, Earth911 and the Daily Meal. You can follow her on Twitter @mary_mazzoni.
Mary has reported on sustainability and social impact for over a decade and now serves as managing editor of TriplePundit. She is also the general manager of TriplePundit's Brand Studio, which has worked with dozens of brands and organizations on sustainability storytelling.
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