With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.
Whether you're on iOS or Android, your app store is likely crowded with "green" applications, each claiming to be next big thing. Sounds great and all, but on closer examination most of these apps receive dismal reviews and often aren't worth the download space. To save you some time scouring the app store, this week 3p rounded up seven apps that are actually useful for reducing environmental impact and spending your dollar where it counts.
Users can also snag rewards and discounts at participating retailers for shrinking their footprints, or select from a pool of sustainable projects around the world to offset transportation-related emissions -- putting sustainable purchasing power in the palm of their hands.
Users can also customize the app by selecting issues they care about most, such as the environment, animal welfare or organic certification, and see how products perform on their preferences -- a win not only for consumers but for any company trying to draw attention to its latest sustainable offering. The app has been so successful that the GoodGuide team hooked up with Target last fall to rate thousands of products on the retail giant’s shelves and develop an industry standard that allows consumers to make informed purchasing decisions.
Enter Seafood Watch, a top-rated app from Monterey Bay Aquarium that allows consumers to choose ocean-friendly seafood at their favorite restaurants and stores -- and helps sustainable brands, eateries and distributors stand out.
Originally developed in Israel and acquired by Google for an astonishing $1.1 billion last June, Waze is the world's largest community-based traffic app that lets users share real-time traffic and road information with other drivers in their area, saving everyone time, gas money and carbon emissions on their daily commute.
Image courtesy of GiveO2
Based in Philadelphia, Mary Mazzoni is an editor at TriplePundit. She is also a freelance journalist who frequently writes about sustainability, corporate social responsibility and clean tech. Her work has appeared on the Huffington Post, Sustainable Brands, Earth911 and The Daily Meal. You can follow her on Twitter @mary_mazzoni.
Mary Mazzoni is the senior editor of TriplePundit. She is also the co-host of 3BL Forum: Brands Taking Stands LIVE! and the producer of 3p’s sponsored editorial series. She is based in Philadelphia and loves to travel, spend time outdoors and experiment with vegetarian recipes in the kitchen. Along with TriplePundit, her recent work can be found in Conscious Company and VICE’s Motherboard.