With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.
Tomorrow, Nov. 15, is America Recycles Day -- a national celebration promoting recycling organized by Keep America Beautiful. Eco-minded folks in communities across the country will mark the holiday by purging their homes of recyclable items and disposing of them responsibly. Top companies also plan to commemorate ARD by hosting recycling drives, spearheading education campaigns and offering friendly reminders of the importance of recycling.
For America Recycles Day this year, Repreve is linking up with Marvel Universe LIVE! to raise awareness about the importance of recycling. The national initiative spearheaded by the two companies encourages children to take responsibility for recycling at home and in their everyday lives, teaching them that they can become 'superheroes for the environment.'
Repreve and Marvel kicked off the multi-city initiative in Charlotte, North Carolina this week, teaming up with Charlotte–Mecklenburg Schools, the Boys and Girls Club of the greater Charlotte area and Mecklenburg County Solid Waste Division to host a city-wide recycling contest for youth.
Sprint will host a recycling event tomorrow at one of its downtown Chicago retail locations on North La Salle Street. Folks who recycle a phone will get some face-time with five-time NBA champion Bill Cartwright, and receive a free Chicago Transit Authority Fun Pass good for one day of unlimited rides. Its Sprint Center in Kansas City, Missouri will also serve as a drop-off location for residents looking to recycle electronics and securely shred paper.
Novelis President and CEO Phil Martens announced the commitment on Wednesday at JPMorgan Chase & Co.’s Chief Sustainability Officers Summit in New York and recognized that this may be a big shift for the industry:
“We understand that the shift to a certified, high-recycled content aluminum beverage can sheet represents a significant change for the industry with far-reaching effects,” Martens said. “Through an open-sourced platform, we are committed to working with beverage brands, can makers and other aluminum manufacturers to build the closed-loop, low-carbon economy of the future. Accomplishing this change is going to require all of these stakeholders to work together to make the use of recycled materials the standard for the beverage can industry and to increase recycling rates among consumers.”
"What makes America Recycles Day special for Goodwill is that we are not only helping to protect the environment by encouraging recycling, but we are also supporting the Goodwill mission," Jim Gibbons, president and CEO of Goodwill Industries International, said in a statement. "Every item that Goodwill receives generates income to fund job training programs and services in communities nationwide."
The event supports Dell Reconnect, a Dell and Goodwill partnership that enables customers to recycle any brand of unwanted computer, in any condition, at more than 2,000 participating Goodwill locations in the U.S. The plastics Dell collects are recycled back into new Dell products.
This year for America Recycles Day, the company announced that it has recycled 7.3 million pounds of used fry oil since it began its reclamation program in 2010. The company recycles 100 percent of the cooking oil used in its restaurants, and the oil finds new life as biodiesel, animal feed and soaps. The company's innovative food rescue program, Darden Harvest, has also donated more than 77 million pounds of surplus food – totaling more than 100 million meals – to families in need since its inception.
Additionally, to commemorate ARD, Waste Management launched a new online portal around its Recycle Often. Recycle Right. campaign, which promotes the basics of recycling by simplifying guidelines and empowering everyone to become 'Recycling Ambassadors.'
Image credit: Unifi, Inc.
How do you plan to celebrate America Recycles Day? Tell us about it in the comments!
Based in Philadelphia, Mary Mazzoni is a senior editor at TriplePundit. She is also a freelance journalist who frequently writes about sustainability, corporate social responsibility and clean tech. Her work has appeared in the Philadelphia Daily News, the Huffington Post, Sustainable Brands, Earth911 and the Daily Meal. You can follow her on Twitter @mary_mazzoni.
Mary Mazzoni is the senior editor of TriplePundit. She is also the co-host of 3BL Forum: Brands Taking Stands LIVE! and the producer of 3p’s sponsored editorial series. She is based in Philadelphia and loves to travel, spend time outdoors and experiment with vegetarian recipes in the kitchen. Along with TriplePundit, her recent work can be found in Conscious Company and VICE’s Motherboard.