Burberry to remove hazardous chemicals from supply chain

British luxury brand Burberry has made a commitment to eliminate the use of hazardous chemicals from its supply chain by 2020.

Burberry’s move comes after two weeks of people-powered campaigning on the brand’s social media channels, reaching an audience of millions.

As part of its commitment to eliminate all hazardous chemicals from all the products the brand produces or sells, they will first prioritise apparel. In addition, by no later than end of June 2014, Burberry will start disclosing the chemical discharges of its suppliers in “the global South”. And, by no later than 1 July 2016, Burberry has committed to eliminate all per- and poly- fluorinated chemicals from its supply-chain.

Ilze Smit, Detox campaigner at Greenpeace International commented:“Burberry's commitment to rid us of these hazardous little monsters opens a new chapter in the story of toxic-free fashion. In taking this landmark step, Burberry has listened to the demand of its customers, joining the ranks of brands acting on behalf of parents everywhere to give this toxic nightmare the happy ending it deserves.”