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American cleaning and home care giant The Clorox Company is expanding its Safe Water Project, a public health programme that provides public bleach dispensers and health education in rural Peru. Over the next five years, the Safe Water Project will provide 400,000 liters of safe drinking water daily to 25,000 Peruvians.
According to the company, unsafe drinking water is a leading cause of illness, malnutrition and death for children under five worldwide. In Peru the issue is especially pressing, where one in seven people don't have access to safe water.
To raise awareness and additional donations, Clorox developed a first-of-its-kind Twitter-powered water fountain at this week’s sustainability conference, South by Southwest Eco (6-8 October).
Attendees at the event were encouraged to tweet with an event specific hashtag - #safewaterproject - to dispense water onsite. Clorox is donating $1 for each person who tweets, ($1 is enough to provide clean water for one Peruvian for more than four months).
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