Dr Pepper prescribes healthy lifestyle with Let's Play initiative

Video games and TV may take a backseat for many kids this summer if US soft drinks giant Dr Pepper Snapple (DPS) Let's Play initiative takes off. The programme aims to address the decline of active play in communities across the US by providing the tools, spaces and inspiration to make play a daily priority. 

The launch was kicked off with a special citywide event, #LetsPlayChicago, where DPS together with its partner organizations KaBOOM! and Good Sports, announced the building of a new school playground and presented more than $68,000 in new sports equipment to community organizations across Chicago. 

“Through our Let’s Play initiative, we are committed to promoting healthy lifestyles built on balance – balancing calories consumed with calories burned,” said Joe Rowland, Sr. VP-Central Business Unit General Manager for Dr Pepper Snapple.

“As an employer of more than 1,000 Chicago-area residents with thousands of retail customers serving millions of local consumers, we have a stake in the future of this community. That’s why we are committed to working with our partners at KaBOOM! and Good Sports through Let’s Play to provide opportunities for active play for kids and families in Chicago.”