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Procter & Gamble's Duracell Power Forward programme, known for donating batteries to those affected by natural disaster since 2011, is expanding its fleet and joining forces with America's The Weather Channel and Ready.gov to reach more people, more quickly during devastating storms.
With the addition of new vehicles and hubs in New Orleans, San Francisco, and St. Louis, the fleet’s goal is to reach any storm site in the US within 24 hours.
“Being in the battery business, we know all too well when a natural disaster strikes, power fails and communities aren't always prepared,” said Jeff Jarrett, marketing director for Duracell. “Duracell believes a little power goes a long way in reviving hope, so we have committed to expanding our fleet and relief efforts.”
Duracell’s commitment to on-the-ground relief is also evident in a new partnership with US TV weather channel, which will help it track power-threatening storms and assist the fleet in identifying and reaching those most in need.
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