By Phil Preston
Last week, almost by chance, I stumbled on an industrial company that helped build the capacity of a local supplier to compete against an offshore alternative.
What I found most interesting about this and similar examples is the lack of airtime they get. We get blinded by the headlines, which generally only appear when something goes wrong, such as job cuts, accidents or scandals. Meanwhile, there can be greater things going on under the surface.
I had the pleasure of travelling from Sydney to the northern part of my home state, Tasmania (Australia) for a family reunion of sorts. It’s a relatively small island state that has historically relied on forestry, mining and the public sector for employment.
More recently, tourism has accelerated on the back of boutique food, wine and arts attractions, as well as stunning natural scenery. Diversity of industry and employment is critical to its future.
While staying nearby at George Town, situated on the north coast, I met up with Lou Clark, community relations specialist at Bell Bay Aluminium. We hadn’t met before, and I was interested in hearing about the company's community engagement challenges and successes. Like many companies of its size and local importance, Bell Bay provides an array of grants and support for community needs.
It was almost by accident that our conversation drifted onto the company's local capacity-building initiative.
The end result was that CPT matched the price, and a four-year supply agreement worth $3.7 million was awarded. Benefits include:
Lou explained that, in an industry where employee numbers have been declining, finding a way to boost local supply and production is the right path to take. It benefits the community and sets an example for future industry practices.
Uncovering and telling these stories helps to resolve the tensions we feel between people, planet and profit. It helps build a bridge between the challenges we face today and the world we seek to create for tomorrow. As William Gibson noted:
"The future is already here — it's just not very evenly distributed"
Understanding and addressing community needs is becoming critical to business success. I encourage managers and executives to look at their business through a new lens and find areas where community engagement can play a meaningful strategic role.
This could be done in many ways, such as:
Is there a similar business opportunity for you and your supply chain? I’d love to hear about any successes or challenges you have encountered.
Image credit: Bell Bay Aluminium's Switchyard, Rob Burnett Images
Phil Preston helps employees and businesses devise community engagement strategies. He can be contacted via email@example.com or followed @PhilPrestonTwit
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