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The City of London Corporation is urging businesses to ‘gift their skills’ as 2014 company-giving-gestures and are being asked to focus on particular charities.
Homelessness charities and those which support older people make up just nine per cent of all company volunteering support. Indeed, the research from the City of London Corporation found gaps in volunteering within several charity sectors with most London businesses opting to support charities which focus on youth, education and raising children’s aspirations, seeing young people as the ‘future asset’ and worth investing in.
Noa Burger, corporate responsibility project manager at the City of London Corporation said: “Collaboration across sectors is a powerful way to address society’s challenges, and charities can hugely benefit from the expertise of corporate volunteers.
"Areas which really need help– homelessness, the elderly and adult unemployment – particularly during the winter months, are still being somewhat overlooked and it’s important they are not forgotten. We hope more businesses across the city will take a look at not just what skills they can offer, but at where these skills are most lacking in 2014.”
Picture credit: © Gunter Hofer | Dreamstime Stock Photos
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