In the wake of the tragic New Year's death of a 6-year-old girl in San Francisco caused by an on-duty Uber driver, along with another recent collision involving a Lyft driver, the public’s attention has turned to the insurance gaps in the fledgling ridesharing industry. To help bridge these gaps, Lyft announced last week a new Peer-to-Peer Rideshare Insurance Coalition, comprised of transportation companies, regulators, insurance providers and other stakeholders that have come together to address how the insurance industry can continue evolving to support the ridesharing economy.
With the California Public Utilities Commission (CPUC) as a founding member, the coalition’s mission is to build a foundation of insurance best practices, policies and information for P2P ridesharing. Earlier this week, Lyft published an official list of the coalition members, which in addition to Lyft and CPUC includes: Sidecar, National Highway Traffic Safety Administration for U.S. DOT, Allstate Insurance, Esurance, Farmers Insurance and even Uber (although initially it was reported that Uber would not take part).
Lyft says the coalition will work to drive additional partnerships between insurance carriers and P2P ridesharing participants, while providing information resources for regulators, drivers and riders to “ensure a safe and trusted future for the emerging peer economy.”
Since launching a year and a half ago, Lyft says it has successfully increased transportation safety in three fundamental ways:
Uber has been taking advantage of its more than $200 million investment from Google Ventures to bring Lyft, it’s main rival, to its knees. For example, last year Uber launched a “Shave the Stache” campaign, which featured Lyft-bashing ads plastered on the sides of trucks and, perhaps ironically, city buses. The ads criticized Lyft’s “donation” approach to payment and sought to convince drivers to switch to Uber.
Image credit: Flickr Spiros Vathis
Based in San Francisco, Mike Hower is a writer, thinker and strategic communicator that revels in driving the conversation at the intersection of sustainability, social entrepreneurship, tech, politics and law. He has cultivated diverse experience working for the United States Congress in Washington, D.C., helping Silicon Valley startups with strategic communications and teaching in South America. Connect with him on LinkedIn or follow him on Twitter (@mikehower)
Currently based in Washington, D.C, <strong>Mike Hower</strong> is a new media journalist and strategic communication professional focused on helping to drive the conversation at the intersection of sustainable business and public policy. To learn more about Mike, visit his blog,<a href="http://climatalk.com/" > ClimaTalk</a>.