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Whiskas maker, Mars Petcare, is expanding its support for the WWF Tigers Alive Initiative, a global conservation program to help protect tigers from extinction with a new target to double the number of the big cats in the wild by 2022.
The next phase of the partnership will also support two key projects: A “zero poaching” initiative to assist in the advancement of enforcement work, and a “landscape” initiative, which will help to identify safe spaces for tigers in the wild.
The original partnership recognized a shared philosophy between Whiskas and WWF, that together they would have more impact on the future of wild cats, and in particular tigers. The strength of the connection led to a successful campaign in the UK in 2013, maintains the company, where it will continue to be active. The partnership will also be rolled out in Germany, Switzerland and Belgium before the end of 2014, with the ultimate goal to create a global programme.
Mars, Incorporated board member, Frank Mars, commented: “We believe the expansion of our relationship will continue to be a catalyst for greater global public awareness around this critical issue. At Mars, we have many passionate Associates who are dedicated to looking after your cats, and it is our ambition to continue to harness this work for the good of their endangered cousins as well.”
Picture credit: © Kathleen Struckle | Dreamstime Stock Photos
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