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An extensive but quick and easy-to-use guide to help businesses improve how they communicate their social and environmental credentials, has been launched by Clarity Sustainability.
The specialist sustainability communications agency has undertaken over 600 hours of research and distilled it into a 10-minute read.
It addresses issues such as understanding the customer's perspective, the need to make credible and genuine claims and ways of using creativity to boost engagement.
Zoe Rowe, PhD candidate from Cranfield University led the research. "For many organisations and even whole markets, sustainability communications often seem to be a few years behind the application of wider marketing knowledge and efforts,: she said. "The Sustain-affinity programme aims to make high quality resources available, sharing information in ways you can easily relate to."
Leigh Tymms, director at Clarity Sustainability added: "The programme doesn’t stop there. Over the coming months, the team will be drilling into some of the biggest challenges and opportunities in sustainability communications."
Alongside a number of clients and specialist partners, Clarity Sustainability will be supplying summarised guides for communications relating to topics like recycling and energy saving, helping to share industry knowledge.
To access and download the guide, click here.
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