Recycling remains challenge for many domestic households

Scepticism is still rife among French and UK households when it comes to where their recycling lands up and the aesthetics of recycling bins also leave a lot to be desired.

These are just two of the ongoing barriers to better levels of household recycling revealed in a new study commissioned by Coca-Cola Enterprises (CCE) in partnership with the University of Exeter.

As a result CCE has launched a recycling challenge to co-create solutions to help improve at-home recycling habits, in partnership with open innovation platform, OpenIDEO.com.

The 11-week challenge will draw on the platform’s 60,000 members from across the globe as part of CCE’s Recycle for the Future campaign.

Joe Franses, corporate responsibility and sustainability director, Coca-Cola Enterprises, explained: “Recycling is something in which we all have a role to play, and as one of the world’s largest independent Coca-Cola bottlers we recognise we have a responsibility to address today’s social and environmental challenges.

“While we can leverage our experience and expertise to educate and inspire consumers to recycle more often, we recognise we don’t have all the answers. So, we are collaborating with other thought leaders, and the best creative minds in the OpenIDEO global community, to help generate ideas that could deliver real change in at-home recycling habits.”

To find out more, or to get involved, see here and follow #recyclechallenge on Twitter for updates on the challenge.