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American household giant SC Johnson is to expand its ingredient disclosure efforts by providing product-specific fragrance ingredient information.
Beginning early next year, consumers will have access to the main ingredients used to create the fragrances in SC Johnson products. It will begin with its air care products - including sprays, candles, oils and gels - initally in the US, Canada, followed by Europe. It will then extend the programme to other product categories. Consumers will be able to access this information on WhatsInsideSCJohnson.com or by calling the SC Johnson consumer product helpline.
SC Johnson has consistently been an industry leader in ingredient disclosure. In 2009, SC Johnson launched the site WhatsInsideSCJohnson.com to voluntarily disclose ingredients for the company’s lineup of air care and home cleaning products, each with a consumer-friendly list of ingredients.
In 2012, SC Johnson announced the release of its Exclusive Fragrance Palette to provide consumers with a comprehensive list of the fragrance ingredients found in the company’s products. In 2013, the company began adding pest control and other registered products to the site.
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