In a first of its kind partnership, Spider-Man will be the first Super Hero ambassador for Earth Hour, the global movement organized by WWF, with a message to inspire individuals to use their power to become Super Heroes for the planet.
Andy Ridley, ceo and co-founder of Earth Hour, and Jeff Blake, chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment, made the announcement in conjunction with the launch of Earth Hour Blue - a new digital crowdfunding and crowdsourcing platform for the planet which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.
The crowdfunding section of the new platform will allow participants to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to conserve the Table Mountain National Park in South Africa.
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