By Leslie Bennett and Elizabeth Dove
According to early findings of the Conference Board of Canada’s second Canadian Corporate Community Investment Benchmarking report, employees are the drivers of reputation. Happy employees usually equal profitable companies. For these reasons, most companies are putting increased resources into improving their employee engagement metrics.
As demonstrated at the Conference Board of Canada’s CSR Summit in Toronto Oct. 29-30, a number of Canada’s most successful companies are leveraging their corporate social responsibility (CSR) commitments as opportunities to create fulfilling employee engagement opportunities.
From the successful Green Shield CSR strategy that helps employees to make a difference for their clients, to SaskEnergy employees installing weather stripping in low-income homes as a part of their Home Energy Legacy Program, tips and cautionary tales demonstrated a number of key elements for success.
It would have been great to hear from presenters how their employee engagement metrics have moved as a result of CSR strategies. Better – what tactics do they use to create a culture where the level of employee engagement consistently pulls for an integrated corporate social responsibility strategy? Perhaps this is on the agenda for next year's summit.
Image credit: Flickr/thetaxhaven
Leslie Bennett designs and delivers powerful programs for corporate clients that shift cultures, improve results, and change the future. She specializes in creating and customizing programs that meet the needs of each client. She develops powerful partnerships and collaborates on projects that support Corporate Social Responsibility goals in Canada and the United States. Her executive coaching skills expand her clients' collaborative relationships with colleagues and their strategic success. She is passionate about mental health and supporting organizations to have workplace cultures that embrace diversity, inclusion and are mentally healthy. She is the founder of Open Spaces Learning, a Canadian change management firm helping companies realize business and social impact.
Elizabeth Dove is a specialist in strategically engaging the public, companies and government on sustainability and social change. She has worked as senior staff and consultant for initiatives that support the arts, child welfare, public health and particularly international development. Passionate about the power of collaboration, she seeks out projects that bring together actors from different sectors to create value for their organizations and the broader community. She is Senior Vice-President, Strategy at The Divinsky Group and an Associate at Open Spaces Learning, a Canadian change management firm helping companies realize business and social impact. Twitter: @EDove5